Social Media Marketing - Small Business start up

A social media marketer helps brands grow their visibility, engagement, and conversions by building a strong online presence.
 
1. Strategy & Positioning
Define brand tone and voice (e.g., luxury, exclusive, elegant).
Identify target audience (executives, yacht lifestyle lovers, luxury travelers).
Choose the right platforms (Instagram for visual storytelling, LinkedIn for professional positioning, TikTok for trend-based reach).
 
2. Content Creation
Craft captions that resonate with the audience.
Design posts (photos, reels, stories, carousels).
Create campaigns for launches, memberships, or collaborations.
 
3. Growth & Engagement
Use hashtags strategically.
Build community through replies, DMs, and comments.
Partner with influencers or photographers in the luxury niche.
 
4. Advertising & Analytics
Run targeted ads (e.g., Instagram ads for yacht trips, exclusive memberships).
Track analytics (growth, reach, engagement, conversions).
Adjust strategies based on performance.
 
5. Brand Collaboration
Network with hotels, restaurants, and yacht companies for co-branded content.
Build packages (like content creation + promotion bundles).